Think Content
Content Strategy
Delivering the right content, to the right person, in the right place, at the right time.
Delivering the right content, to the right person, in the right place, at the right time.
In order to do this effectively there needs to be the planning, development, and management of content.
Good content is useful (consumable), shareable (worth telling others about), accessible (does access to your content inhibit or enable interaction?).
Content should prove what your products and services deliver and reinforce what you stand for. Does your content relate to your company and services – in doing so, illustrate your expertise in your field?
1) Produce Content
Create. Share. Distribute.
2) Analyse
Monitor its success and engagement.
3) Produce More
Produce more of what does well and less of what doesn’t.
4) Market Your Content
Now take the further leap and market your content that works.
GETTING YOUR CONTENT TO YOUR USER:
Content > Presentation > Delivery > Navigation > User
What content >
How it is generated (presentation/format) >
How it will be delivered (platform) >
How a user will find it (Navigation) >
Objective or goal for the User (learn, share, comment)
That's content and content objectives.
OUR 4X4 APPROACH TO CONTENT
There are 4 types of content, & 4 ways to distribute content. Find out more.
THE ROADMAP
From the initial audit, to working alongside your digital team, find out how we work with you to create engaging content.
Let us create your content strategy.
Chat with us and we can learn more about your business and your objectives online.