Having clear objectives for your business online will give you the direction you need on, amongst other things, what content to create and for what purpose. And you can have a few different objectives.

These can include audience growth or existing audience engagement, traffic to your website and more.

Stephen covers the following areas for fine-tuning your content for those objectives as well as the various platforms available.

1. What content have you got in mind?
2. How will it be produced / generated?
3. How will it be delivered?
4. How will a user find it?
5. What is the main Objective or end goal that you have for the User?

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